We all have access to such a wealth of content these days that we don’t have time for reading something that isn’t entertaining.Įven if you KNOW you need to glean the information contained in a boring article, you still struggle to make it through. I will be teaching my team (and any collaborators that I work with) to think about these things. And I find this 3 E’s mnemonic a helpful way to remember each ingredient. In my work creating content over 5-6 years now and observing how it’s received, I totally agree with David’s priorities here. The section that I will remember most from this book is about David’s “3 E’s.” In a nutshell, these are three key ingredients to creating content that performs really well. The Three E’s of Exceptional ContentĮvery content creator wonders at some point, “How can I create better content?”

When the mushier side of old school advertising makes a baby with hardcore data-driven marketing, and you build relationships by delivering valuable content, you get Content Marketing.

Which distribution channels the content is leveraged on and which demographics and audience personas are targeted are some of the more scientific bits. It’s the art of really good copy that moves someone emotionally combined with the science of where and how to use it. At the end of the day, that’s Content Marketing. It was fun to feel a connection with someone who has a deep appreciation for the artistic side of content creation but is also ruthlessly scientific in measuring the results achieved with the content.

As a content creator, there were a number of parts of this book that resonated with me.

Is noodlesoft hazel worth it